A new experiential art initiative called Superblue will be opening its first experiential art center (EAC) in Miami this December.
The idea for Superblue first took shape in 2015, when Pace Gallery debuted its new space in San Francisco, California with a show by Japanese art collective teamLab, who asked why the gallery would not be selling tickets to the show. The collective argued that selling art as a commodity and not an experience amounted to selling only “to the ultrarich,”
What do you think, are experiences a more equitable art form?
Thats great. Artists who don't need income should do this. Anyone who wants my work can have it for the cost of production and framing, but most artists need to make money from the sale of their art. teamLab is a little facile - charging for a ticket to a show is hardly selling "only to the ultrarich". It is a good way to have a full house.